ARLines of the city

An augmented reality mural intervention along the Rose Kennedy Greenway Conservancy.

ARLines Website / ARLines Press

Vibrant Brazilian public art is magically coming to downtown Boston at 10 sites within the Rose Kennedy Greenway Conservancy. Brazilian artist Giovanna Casimiro will use augmented reality (AR) to place murals from her home city São Paulo at 10 sites on locations in the Greenway Conservancy to be seen using the free app, Aurasma. Casimiro is most recently known in Boston for being part of the team that transformed the Old Corner Bookstore, showing signage from multiple decades on the building using AR during the recent Illuminous 2017. For ARlines of the City, each site in the tour shows one or two images created in Brazil by currently unknown artists. Using the Google Streetview images as a source and AR as the mediator, ARLines shows a collection not recognized by the art institutions or even the art market. ARlines of the City arises from the exchange of artistic productions among cities of the world, creating an interactive tour, where the citizens can access virtual murals through their cellphones, being immersed in a new aesthetic experience, discovering the potentiality of other cultures and its visual layers in the city: the virtual murals as a civic action.

The intervention will be available during January 2018 and then in May 2018 to coincide with Artweek (April 27 to May 6, 2018.) It is experienced with the free HP Reveal app for iOS or Android, that can be downloaded and installed following the instructions on the website of the project.