Pan Verdadero (True Bread) by Neil Leonard
Opening Reception: Friday, January 15th from 6-8:00pm
Boston, MA- Boston Cyberarts Gallery is proud to present Pan Verdadero (True Bread), an 8 channel sound installation containing two video projections. Focusing on los pregoneros, the street vendors of Cuba, True Bread reconstructs the sonic environment of urban Cuba that emerged following the recent liberalization of policies toward small businesses.
The installation’s loudspeakers present voices of pregoneros and incorporates minimal sound design to evoke the antiphony of the ancient phenomenon of street vendors calling out to attract business. Each pregonero performs a highly personal chant with a sense of spontaneity that is absent from the formulaic music and commentary that dominates the island’s airwaves. Vendors chant self-made product slogans and carry wares in homemade carts. Products range from masonry skills, flowers, baked goods, produce, mattress springs and gold purchasing. Highly stylized brand songs are heard in voices that are reminiscent of the famous singers, Celia Cruz or Mayito Rivera.
Where: Boston Cyberarts Gallery, 141 Green St., Jamaica Plain, MA (next to the Green Street Station)