Building Businesses in Art & Technology
Art and Technology businesses fall into a number of
categories. There are companies started by artists whose product is a
creative service. New England examples include Kleiser-Walczak,
Genarts and numerous creative web
development companies. There are manufacturers who make a product, hardware
or software, which artists use. New England examples include Avid,
Z-Corp and Iris
Graphics. Consistent interaction with artists makes their products
better and markets their company. Either way there is a long history of
businesses using creativity in ways that promote the bottom line. The
history of artists working in new technologies and their value to high
technology business has to be made clearer.
Two big ideas were:
1. Develop high technology incubator spaces for artists
who wish to start businesses. This program could include actual space as
well as specific business resources to successfully run a start-up.
It would teach business methods to artists.
It would provide business support in the form of
interested accountants, lawyers and other professionals who would
consider working with start-ups for a chance to develop future long-term
It would maintain a database/agent that matches artists
(noting their skills and needs) with companies that fit a particular
Specific ideas to advance this were to talk to Bill
Warner about his "Future
Boston" insofar as it acts as an incubator model and talk to
Arthur Nelson about incubator spaces
2. Create a newsletter and an annual award that
highlights New England businesses that have successfully demonstrated
programs in which artists were valuable to the company's successes.
This would promote history of artists in R&D by
citing case studies of R&D art business collaborations.
It would help identify those companies that make these
programs work and publicly reward them
Build an advisory board to help administer the award
Find funding (sponsorship?) of award
Companies could self nominate detailing the importance
of artists to their business
Perhaps an established organization, like the New
England Council, could administer award. New England council has
annual awards; encourage them to highlight Arts & Technology.
Have business breakfasts for corporations to hear about
what is possible with artists in residencies.
Get in touch with CreativeCommons.org,
have open source contracts.
Bring the science community into this conversation about
art & technology, perhaps host an event for the science community at
Museum of Science.
Promote trans-disciplinary teams within companies